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The relationship between color psychology and age in food packaging

As people change with age, their physiological structure changes, and the psychological effects of color also vary.

Most children like very bright colors, red and yellow are the preference of the average baby. Children 4-9 years old love red, and children over 9 years old love green.

A survey shows that the colors preferred by boys are green, red, yellow, white, and black, and the colors preferred by girls are green, red, white, yellow, and black. Green and red are common colors for boys and girls, and black is generally unpopular.

This statistical result shows that young people prefer green and red. The reason is that green and red are reminiscent of the vibrant nature and the vibrant red flowers and green trees in nature. These color preferences are related to the youth's energy and simplicity Psychological characteristics are consistent.

And because of the rich life experience and cultural knowledge of adults, the love of color has more cultural factors besides the association of life. Therefore, according to the color psychology of consumer groups at different age levels, food packaging design can be targeted.